24 people. 24 bottles. 24 strangers' samples, one revealed every day through Christmas.
Every year since 2021, 24 people each buy one bottle of whiskey. Those 24 bottles get split into 24 one-ounce samples and reshuffled, so that on December 1st, everyone opens a box holding a different stranger's bottle for every day through Christmas.
Four distilleries stepped up to put a bottle in the box this year.
Until the box gets opened on December 1, 2026
Every kickoff email closes with a cumulative scoreboard. Through the 2025 chapter, since inception:
Each of the 24 participants buys and donates one bottle of whiskey (or two, back in the founding year).
Every bottle is split into 24 one-ounce samples, then reshuffled so nobody gets their own bottle back.
From December 1st through Christmas, everyone opens one sample a day โ a different stranger's bottle each time.