Get Your Bottle In Front Of People Who Actually Care

A Small, Serious Group

The Whiskey Advent Calendar started in 2021 with twelve people and has run every year since, now in its sixth annual chapter. The group is based out of Des Moines, Iowa, with regular participants across the Minneapolis and Kansas City corridor — bottles get "muled" between cities by whoever happens to be driving.

There's no free product involved. Every one of the 24 bottles each December is purchased by a participant with their own money, split into one-ounce samples, and reshuffled so nobody gets their own bottle back. The whole point is a full month of paying attention to what's actually in the glass — tasting notes, rankings, and real discussion, not a quick photo and a scroll past.

What's Already Been In The Box

Participants have chosen to spend their own money on bottles like Blanton's Single Barrel, Jefferson's Ocean Voyage 24, Elijah Craig Barrel Proof, Old Forester 1920, and Lagavulin 16 Year — all logged in the group's own ledger, none of them donated by a brand. That's the kind of company a partner bottle would keep: bought deliberately, by people who already care enough to pay full price.